Director, Digital Fundraising
Alexandria, VA
Category: Marketing
Reference ID: 10064714
Shortcut: http://addisongroup.gosnaphop.com/VRRV8R
Position Title: Director, Digital Fundraising
Location: Alexandria, VA (Hybrid, minimum two days onsite per week)
Assignment Type: Full‑Time
Pay Rate: $65 / hour
Work Schedule: Standard business hours, Monday through Friday
Benefits: This position is eligible for medical, dental, vision, and 401(k).
Job Description
The Director of Digital Fundraising is a hands‑on leadership role responsible for building, scaling, and optimizing the organization’s digital individual giving program. This position leads strategy and execution across digital fundraising channels to drive donor acquisition, retention, and revenue growth while ensuring alignment with overall development, marketing, and communications initiatives.
This role partners closely with cross‑functional teams to deliver integrated, data‑driven fundraising campaigns and exceptional donor experiences.
Key Responsibilities
- Build and manage the digital fundraising program end to end, including strategy development, execution, and optimization
- Lead digital fundraising efforts across email, paid social, peer‑to‑peer, search, SMS, and website giving
- Manage donor journeys, segmentation, testing, and lifecycle communications using fundraising and eCRM platforms
- Oversee digital strategies for sustaining and recurring giving programs
- Develop integrated campaigns that align online and offline fundraising initiatives
- Collaborate with marketing, communications, web, and social teams to ensure consistent donor experiences
- Analyze campaign performance, donor behavior, and retention metrics to deliver actionable insights
- Provide clear reporting and recommendations to senior leadership
- Ensure digital fundraising initiatives align with organizational goals, brand guidelines, and compliance standards
Qualifications
- Bachelor’s degree in a related field or equivalent professional experience
- 7+ years of experience in digital fundraising or digital campaign management
- Proven success growing digital revenue and donor engagement
- Hands‑on experience with digital fundraising and CRM platforms such as Fundraise Up, Engaging Networks, DotDigital, Luminate Online, Salesforce Marketing Cloud, or similar tools
- Strong analytical, communication, and project management skills
- Ability to collaborate and lead initiatives in a matrixed environment
- Passion for mission‑driven work and social impact
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
IND 005-010
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