Brand and Content Management
Washington, DC
Category: Marketing
Reference ID: 10084885
Shortcut: http://addisongroup.gosnaphop.com/gsum3X
Position Title: Brand and Content Management
Location: Remote - with the ability to travel to DC 3 times a year
Assignment Type: Direct Hire
Pay Rate: $90,000 - $107,000 / Annually
Benefits: This position is eligible for medical, dental, vision, and 401(k).
Must be authorized to work in the United States. This position is not eligible for sponsorship.
The Manager, Content owns the organization’s Digital Asset Management (DAM) system, from the vendor relationship to library structure to rights compliance, and supports the organization’s content plans and digital roadmap for the consumer website, along with video and consumer email. The role reports to the Director, Content and works closely with the digital team, brand marketing, research, and communications.
The Manager is expected to lead a full restructure and ongoing management of the DAM, set the standards and processes others follow, and help bring content plans and digital roadmaps to life on the consumer website.
AI is central to this role. The Manager will use approved AI tools to work faster and smarter across content operations and support the testing and improvement of the organization’s AI-driven content and consumer-facing products.
ESSENTIAL FUNCTIONS
Digital Asset Management and Licensing
- Own the organization’s Digital Asset Management (DAM) system end to end, including library structure, taxonomy, metadata standards, user permissions, and governance.
- Lead a full audit, cleanup, and restructure of the DAM: retire assets, correct metadata and rights gaps, rebuild the folder structure, and set a maintenance cadence that keeps it current, including expiry and archive rules, quarterly asset reviews with team managers, and user access audits.
- Design and roll out upload governance: set group-level upload and folder permissions, required metadata fields and templates for common upload types, a published file naming standard, and an owned review queue for External Upload links, so every vendor, agency, and co-op partner upload meets file, metadata, and rights standards before it is published.
- Own the DAM vendor relationship: lead regular vendor meetings, track the product roadmap, evaluate and implement new tools and functionality, manage support issues, and inform renewal and scope decisions.
- Own the organization’s content licensing and intellectual property compliance process. In partnership with the legal team, set and maintain the standards for how rights terms are recorded, enforced, and communicated, and train teams and partners on them.
- Lead the infringement claims process by researching asset history, verifying terms of use, coordinating removal from the organization’s websites with the web development partner, and preparing findings for the legal team.
- Stay abreast of issues related to trademarks, licensing, fair usage, talent, and other rights-related topics to limit legal liability and protect the organization’s marks and platforms from external claims.
- Build DAM adoption through training, documentation, and regular communication, so internal teams and partners can find and use assets without a request.
- Own DAM reporting, including the monthly activity report, and turn it into recommendations to the Director, Content on content gaps and what to shoot or license next.
Content Plans and Digital Roadmap
- Support execution of the organization’s FY27 content plan on the consumer and corporate websites, aligning page updates, copy, imagery, and video with the year’s key moments and campaigns.
- Support delivery of the FY27 digital roadmap for the consumer and corporate websites alongside the organization’s digital agency partner, including the video, content and navigation, search and AI search optimization, and accessibility workstreams: supply assets, review deliverables, and track status against the plan.
- Execute content edits, corrections, and additions in the content management system (CMS), and help keep consumer site content fresh by reviewing pages for outdated copy, dates, imagery, and links.
- Write and edit web copy for new and updated pages, including page introductions, destination and itinerary content, headlines, and calls to action, plus supporting SEO elements such as page titles, meta descriptions, and image alt text. Drafts follow the organization’s editorial standards and are reviewed by the Director, Content before publishing.
- Supply and place approved imagery and video from the DAM for new and updated pages.
- Help ensure compliance with the organization’s editorial standards. Site functionality and design are owned outside this role; report functionality issues to the Director, Content.
Video and Image Editing
- Manage the briefing process for video and image edits, including resizing, cropping, reformatting for placements, looping hero videos, and web-ready cutdowns for the consumer and corporate websites. Write clear briefs, route requests to the right in-house or agency editor, track timelines, and review deliverables against the brief, brand standards, and rights terms before they’re published or loaded to the DAM and websites.
Consumer Email Production
- Support consumer email production by building emails in WordPress and assisting with deployment through Salesforce Marketing Cloud, ensuring accuracy, brand consistency, and quality assurance before each send.
- Support email performance reporting from the data warehouse and the dashboard managed by the Research and IT teams, surfacing trends or issues to the Director, Content.
AI Integration and Innovation
- Use approved AI tools to work efficiently across content operations, including asset tagging and metadata, asset search, and content quality control.
- Support testing of AI features within the DAM, including selecting test assets, documenting results, and recommending where they can save the team time.
- Support quality checks of the organization’s AI travel assistant and help test, monitor, and improve its AI-driven content workflows and consumer-facing AI products.
- Surface opportunities to apply AI to content operations, experiment responsibly within brand and legal guidelines, and share learnings with the team.
Collaboration
- Work closely with the entire digital team, brand marketing, research, and communications to keep asset, website, video, and email work moving and maintain consistent standards.
- Partner with brand marketing and communications on asset needs for campaigns, shoots, and announcements, so assets are planned for, foldered, and tagged on arrival.
- Partner with research on DAM and email reporting.
- Represent the DAM in vendor and partner meetings, bringing status updates, recommendations, and needed decisions.
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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