Sr. Director of Social Media
Plano, TX
Category: Marketing
Reference ID: 10080409
Shortcut: http://addisongroup.gosnaphop.com/3TiSI3
Sr. Director of Social Media
Locations: Dallas, TX | Lansdowne, VA | Scottsdale, AZ
Schedule: Hybrid – 4 days onsite, 1 day remote
Employment Type: Full-Time - no sponsorship provided
Dallas, TX / Scottsdale, AZ: $107,000–$157,000
Lansdowne, VA: $120,000–$176,000
The organization offers a comprehensive and generous benefits package, including:
- 100% employer-paid medical and dental premiums
- Employer HSA contributions
- 401(k) with company match
- Paid disability and long-term care coverage
- Life insurance
- 16 days of PTO
- 12 paid holidays
- 5 additional gift holidays at the end of December
- Annual merit increases
- Strong opportunities for professional growth and advancement
About the Opportunity
We are partnering with a rapidly growing, mission-driven legal organization seeking a Sr. Director of Social Media to lead and elevate its organic social media presence across Facebook, Instagram, YouTube, X, and LinkedIn.
This is a high-impact leadership opportunity for a social media executive who can think strategically, move quickly, and remain hands-on. The organization operates in a fast-paced environment where breaking news, legal developments, cultural moments, and major organizational wins can require immediate social media response.
The ideal candidate will bring the executive presence and strategic perspective expected of a Senior Director while still being comfortable getting into the details of content creation, publishing, community engagement, and day-to-day execution.
What You'll Do
Social Media Strategy & Channel Leadership
- Develop and own the organization's organic social media strategy across Facebook, Instagram, YouTube, X, and LinkedIn.
- Establish a clear vision for audience growth, engagement, brand awareness, and long-term social impact.
- Maintain deep knowledge of social media algorithms, platform trends, formats, and best practices.
- Identify and capitalize on emerging cultural conversations and high-stakes news moments.
- Develop and monitor KPIs and regularly report performance and insights to Marketing leadership.
- Own the social media budget, including agency relationships, creator partnerships, and technology.
Content & Creative Execution
- Lead the planning, creation, and publishing cadence for social media content.
- Provide creative direction and platform-specific recommendations for social assets.
- Ensure content is compelling, timely, polished, and optimized for each platform.
- Remain hands-on with content creation and publishing when team capacity or priorities require it.
- Oversee community engagement and ensure the organization's voice is consistently represented across platforms.
- Respond quickly to breaking news, legal developments, and other time-sensitive opportunities.
Cross-Functional Partnership
- Partner closely with Creative Services to shape content and ensure assets are optimized for social distribution.
- Collaborate with Digital Advertising to align organic and paid social strategies.
- Work closely with Communications on rapid-response priorities and breaking developments.
- Bring audience and platform insights into broader marketing and communications strategy.
- Surface high-performing organic content that may be appropriate for paid amplification.
Team Leadership
- Lead, develop, and mentor the organization's social media team.
- Initially manage one direct report, with the opportunity to grow the team over time.
- Establish priorities, workflows, and expectations for the team.
- Ensure projects are completed with excellence, on time, within budget, and consistent with organizational brand and messaging standards.
- Balance leadership responsibilities with hands-on execution.
What We're Looking For
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 10+ years of social media experience, ideally within a large, complex organization or comparable agency environment.
- 5+ years of experience managing a high-performing social media team.
- Deep knowledge of social media algorithms, trends, formats, KPIs, and performance metrics.
- Demonstrated ability to develop and execute a comprehensive organic social media strategy.
- Proven ability to respond quickly and thoughtfully to breaking news, cultural moments, and rapidly changing priorities.
- Strong understanding of the marketing funnel and the role organic social plays in brand awareness, engagement, and retention.
- Strong project management skills and the ability to manage multiple priorities under tight deadlines.
- Excellent written, verbal, and presentation skills.
- Executive presence with the ability to communicate effectively with senior leadership.
- A hands-on leadership style with a willingness to personally contribute to content creation and execution.
Preferred Qualifications
- Experience within a nonprofit or mission-driven organization.
- Legal industry or law firm experience.
- Background in advocacy, government, public policy, or political communications.
- Experience working in a fast-paced communications environment where rapid response is critical.
- Experience with Wrike or similar project management platforms.
- Familiarity with organizations or causes operating in the legal advocacy space.
The Ideal Candidate
The strongest candidate will be:
- Strategic: Able to see the big picture and develop a long-term social strategy.
- Hands-on: Willing and able to personally jump into the work when necessary.
- Nimble: Comfortable shifting priorities quickly in response to breaking news or organizational developments.
- Highly polished: Strong executive presence, communication skills, and attention to detail.
- Data-driven: Uses performance metrics and audience insights to inform decisions.
- Creative: Understands what makes content compelling and engaging on each platform.
- Autonomous: Comfortable taking ownership with limited day-to-day oversight.
- Mission-oriented: Motivated by the organization's purpose and comfortable working within a faith-based, mission-driven environment.
Work Environment
This is a hybrid position requiring four days onsite and one day remote each week.
Dallas is the preferred location, with Lansdowne, VA and Scottsdale, AZ also available.
The organization offers a highly collaborative, fast-moving environment where leaders are expected to take ownership, operate with autonomy, and remain close to the work.
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