Dr. Demand Generation Specialist
Anywhere
Category: Marketing
Reference ID: 10075949
Shortcut: http://addisongroup.gosnaphop.com/AcMTuR
Role: Sr. Demand Generation Specialist
Location: 100% Remote (EST preferred)(9-5 EST required)
Pay Rate Range: $52-$62/hour
Internal Job ID: 10075949
Are you looking for a growth opportunity for a reputable company with a positive work environment?
Our client is looking for a Sr. Demand Generation Specialist to join their team. Please contact us today to discuss this opportunity!
Job Responsibilities:
• CSE & Affiliate Program Management
● Own and optimize the CSE (Comparison Shopping Engine) channel end-to-end, including partner onboarding, campaign setup, budget pacing, IO/PO management, performance reviews, and ongoing partner relationship management with direct partners
● Manage CPL/PPL programs, including vendor vetting, campaign trafficking, QA, execution, and optimization to drive incremental lead volume and pipeline contribution
● Maintain competitive P1–P3 positioning across all core CSE partner sites to maximize visibility, lead volume, and conversion efficiency
● Vet and onboard new CSE partners (as needed), evaluating traffic quality, cost models (CPL/CPC/CPA), geographic coverage, and competitive positioning
Reporting & Analytics
● Maintain reporting and dashboards (Tableau, Salesforce) to track campaign performance, lead flow, conversion metrics, and revenue impact
● Reconcile and deliver end-of-month (EOM) partner reports within the first 3–5 business days of each month, confirming billable vs. non-billable leads per partner terms
● Monitor automated partner reports and proactively flag performance trends, pacing risks, and optimization opportunities
● Track full-funnel impact — from lead capture through MQL, pipeline contribution, ROAS, and closed-won revenue
Cross-Functional Collaboration
● Partner closely with Sales, SDR, Marketing Operations, Product, and Demand/ABM teams to ensure campaign execution aligns with funnel stages, lead routing, and pipeline acceleration goals
● Collaborate with Content and Web teams on landing page updates, A/B tests, and creative refreshes to improve on-page conversion rates
● Manage IO/PO processes in Oracle and Evisort, in conjunction with the Campaign Team P2P Champion, ensuring timely submission and approval to avoid campaign disruptions or billing delays
● Provide sales enablement support, including CSE/CPL channel education for SDR and AE teams to improve speed-to-lead and conversion performance
Requirements:
● • Bachelor's Degree in Marketing, Communications, Business, or a related discipline
● 5+ years of experience in B2B demand generation, performance marketing, or digital campaign management, ideally within SaaS, UCaaS, or CCaaS
● Proven hands-on experience managing CSE/PPL programs and other BOFU digital tactics
● Strong understanding of B2B funnel stages, lead management, and pipeline measurement
● Experience with campaign trafficking, QA, reporting, and analytics, including lead-to-pipeline tracking and ROAS measurement
● Proficiency with CRM systems (Salesforce) and BI/reporting tools (e.g., Tableau)
● Experience working with digital partners, affiliates, and third-party vendors
● Data-driven mindset with strong analytical and problem-solving skills
● Excellent communication and collaboration skills with the ability to work cross-functionally
Desirable
● Strong project management and organizational skills across multiple campaigns, partners, and timelines
● Experience with paid media platforms
● Familiarity with affiliate platforms such as Commission Junction (CJ)
● Experience with IO/PO procurement processes and vendor contract management
● High integrity, customer-first mindset, and experience supporting marketing, sales, or customer engagement functions in the technology sector
● Demonstrated ability to onboard and scale new partners from test to full investment
Why choose Addison?
• Pay: We negotiate high salaries using U.S. Bureau of Labor Statistics
• Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses
• Permanent Employment: Many of Addison’s job openings lead to potential permanent employment
• Connections: You connect directly with hiring managers from renowned organizations
• Options: You are presented multiple employment options near your home
• Professional Development: You are provided hiring process advice, resume revision, and employment term negotiation
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Addison Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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