2023 Digital Marketing Trends

Digital Marketing Trends at Addison Group

Digital Marketing is a professional sector that is constantly changing. Marketers need to be the first responders to the changes happening in society every year, month, week, and day. Without constant updates and changes, your business can fall behind in customer support, sales, reach, and more. You want to make sure you’re staying on top of digital marketing trends and practicing the proper tactics to ensure your business reaches its goals. 

We have gathered information on 2023 digital marketing trends that will keep your business in the race against ever-evolving consumerism. Read below for projected 2023 digital marketing trends. 

Cut the Content Down

Don’t be afraid to scrap the long, polished, pricey content. A trend you’ll see throughout this article is the constant influx of advertisements that consumers are served dozens of times a day in a world where technology is constantly at our fingertips.

Because of this, it’s not uncommon for people to get annoyed or not pay attention to the uber professional, scripted, and often costly advertisements. Sometimes, less is more. Get straight to the point and put your call to action right there, right away. Think back on commercials you’ve seen that just show a QR code and a logo. Often, those commercials drive more traffic than others.  

People view hundreds of advertisements a week, usually against their will. If you’re going to disrupt someone’s viewing or scrolling, do it quickly and clearly. Not only will people be more inclined to pay attention and act, but it will save you money in the process. In today’s economic climate, this could help you save big, and provide a larger return.

Influencer Marketing Is Digital Marketing

Influencer marketing has been on a tremendous rise over the past couple of years. In 2022, the global influencer market was valued at $16.4 billion – and it will likely increase even more in 2023.  

It’s not hard to understand why influencer marketing has taken off. With multiple social media platforms being available to consumers, they are subsequently hit with dozens of ads each day. However, these ads seem less disruptive when it comes from a content creator or influencer they already follow or would recognize. 

Moreover, companies have learned that people are more likely to pay attention to people they follow, as there’s already a base level of trust there – which is sometimes hard for companies to build with prospective customers. 

It’s essential to have an outlet to promote your business or product that won’t feel disruptive to the consumer, and that may already offer them a sense of security with your business. They have faith in the person behind the screen promoting it, which can prove beneficial in attaining new consumers, retaining existing ones, and selling your product or brand. Join the thousands of companies in pursuing influencer marketing.  

Be Ethical

Be ethical. In a social sense, sure, it’s in. However, we can all agree on the importance of being ethical. Embracing sustainability, inclusivity, and more are important notions our society has been pushing for.  

Today’s society, made up of your target audience, is pushing to live in a more sustainable, inclusive world. And their actions prove it. Audiences are more likely to buy from brands that care about more than making money, but also running a sustainable business and representing all groups of people. 

Take Nielsen for example. In 2022, they found that 72% of Gen Z say they consider a brands’ political leanings before purchasing from somewhere. Although it may feel wrong to get political as a corporation, many of your consumers today think it’s worse if you don’t. Take the step – big or small – to show you’re a company who cares.

Multi-Format Digital Marketing Content

With various ways to connect with people, it’s vital to explore multiple forms of marketing. Consumers want personalized marketing ads, which means multiple formats. The complexity of consumers has inspired marketers to come up with new ideas to reach their audience – and they are now realizing there isn’t one answer. There are a lot, and you need to be doing as many of them as you can. 

Maybe you’re writing blogs and getting decent clicks. That’s great, but it’s not enough. Write infographics, post on the social media sites your audience frequents, emails, text messages, commercials, eBooks, polls, podcasts, and more. 

Every consumer is different, and with the growing amount of marketing material thrown at them each day, it’s likely they’re only going to pay attention to those that are personalized to them and their situation.  


On top of multiple formats, consumers love feeling like they’re part of the community of businesses and brands they love. Similarly, consumers who take the time to leave positive reviews for businesses or products they love is another way people want to show up as part of a community! 

According to research, 47% of consumers are more likely to become loyal to a brand if they are part of a community with people they identify with and can contribute to conversations ranging from shared experiences to creative ideas. If there’s a way to help rake in nearly 50% of your consumer base so they’re loyal and satisfied customers, you better jump on it. 

Brainstorm ways to get your consumers involved in a community. Let them interact with one another and create an environment where they can feel seen and unleash their creativity. 

Digital Marketing Is Always Changing!

Digital marketing is always changing, and it’s important for you to stay on top of the trends. From mediums to morality, there’s many ways to increase engagement with your business.  

Need to find your next digital marketing professional? Addison Group has more than 20 years of experience in hiring. Contact us today and we can help you fill your next role! 

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