Director of Marketing and Business Development
Rockville, MD
Category: Marketing
Salary: 200,000.00
Reference ID: 10044502
Shortcut: http://addisongroup.gosnaphop.com/GtikYN
Job Title: Director of Marketing & Business Development
Must have 4-5 years in Law Firm Business Development and/or Marketing
Location: Montgomery County, MD
Job Type: Full-Time
Industry: Legal / Professional Services
Pay: $175-$200K / Year
Posted by: Addison Group (Hiring on behalf of our client)
About the Opportunity:
Addison Group is seeking an experienced Director of Marketing & Business Development to join our client, a well-established and respected law firm located in Montgomery County, MD. This is a high-impact leadership role that will drive firm-wide marketing, branding, and business development strategies. The ideal candidate brings a blend of strategic thinking, creativity, and professional services experience, particularly in the legal sector.
Key Responsibilities:
- Build and strengthen relationships with current clients while launching initiatives that generate new business opportunities.
- Partner with leadership to shape and implement strategic marketing plans tailored to specific regions, practice areas, industries, and individual attorneys.
- Optimize the firm’s visibility through events, sponsorships, thought leadership, speaking opportunities, and digital campaigns.
- Maintain a structured process for updating marketing content, client information, and pitch materials in alignment with the firm’s goals.
- Track industry trends and competitive intelligence to guide strategic decisions and identify growth opportunities.
- Enhance the firm’s data collection processes and usage to better understand market positioning and client experience.
- Oversee updates to marketing databases, website content, professional bios, CRM systems, and mailing lists.
- Ensure consistent messaging across all communication channels, including digital media, PR, and internal communications.
- Lead cross-functional collaboration with attorneys and practice groups to align business development efforts with firm-wide objectives.
- Leverage a mix of earned media, digital marketing, and content strategy to elevate brand awareness and credibility.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related business discipline.
- A minimum of 10 years of marketing/business development experience in a professional services environment, with at least 5 years in a law firm setting.
- Proven leadership and people management experience.
Key Skills and Competencies:
- Strategic thinker with strong analytical and problem-solving skills.
- Comfortable synthesizing complex data into actionable insights.
- Skilled at managing multiple projects, meeting deadlines, and delivering measurable results.
- Exceptional written and verbal communication skills, including experience with content development and presentations.
- Ability to coach and collaborate with attorneys on business development goals.
- Adept at navigating shifting priorities in a fast-paced professional environment.
- Strong interpersonal and relationship-building capabilities.
Technical Proficiency:
- Advanced skills in Microsoft PowerPoint and Excel.
- Familiarity with CRM systems such as ContactEase (or similar platforms).
- Experience with website content management systems (e.g., WordPress).
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, etc.) is a plus.
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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