eBook: Expansion of the Digital Storefront

Expansion of the Digital Storefront: How Recent Consumer Behavior Changes Impact E-Commerce Sales

U.S. consumer behavior has changed drastically due to advanced technology and the impact of the COVID-19 pandemic. U.S. e-commerce sales represented both a record high and the largest increase in a single year in the past year, according to the U.S. Census Bureau.

To meet the shift in consumer demands, marketing teams should adjust their customer experience strategy and overall e-commerce action plans. Explore in this eBook how retailers are adjusting to meet new consumer needs and how you can use e-commerce capabilities to reach more consumers.