E-Commerce Solutions for Your Growing Digital Storefront: Magento vs. Shopify
Online shopping has become a staple for consumers. Everyday necessities previously purchased at a brick-and-mortar can now be bought online, delivered directly to your home — everything from groceries, toiletries, cars, clothing, prescriptions, contact lenses, furniture, meal kits, and the list goes on. This shift aligns with the consumer shopping behaviors brought on by many factors that arose during the pandemic, such as increased mobile usage, ease of subscription services, and low shipping prices. McKinsey recently reported that “behavior changes will reshape consumer decision journeys and companies will need to adapt fast.”
The digital storefront has become a lasting presence in consumer buying and continues to stay relevant even with more physical locations reopening post-pandemic. With flexible and user-friendly eCommerce options available at our fingertips, we’ve seen an uptick in the need for dedicated digital eCommerce marketing roles such as digital content developers, mobile engineering, UI/UX designers and data scientists/analysts.
An effective eCommerce digital team helps your business oversee platform integrations, develop site content, outline user journey mapping and ensure your 24/7 digital store focuses on consumer satisfaction to retain stickiness in the market. All of these roles – which we staff – are highly skilled and well equipped to support the eCommerce platform best suited for your business’s CMS.
Magento & Shopify
Out of the dozens of e-commerce platforms that have been developed recently to meet the high demand, two solutions stand out as industry leaders due to their advanced technology and innovation: Magento and Shopify.
Magento functions more than 315,000 sites globally in various industries such as healthcare, apparel, sports, electronics and more. Shopify boasts over 500,000 sites that use its platform in multiple sectors in about 175 countries and is the third-largest online retailer in the United States (after Amazon and eBay). Both offer user-friendly interfaces in the purchase process for the consumer, including saving payment information, tracking purchases, utilizing machine learning and artificial intelligence to sort similar products to upsell with every purchase.
Shopify is a strong option for businesses to create a strongly branded and marketed website with expert design to promote the products, whereas Magento is better suited to provide strong infrastructure and security.
Set Up for Success
Though both Shopify and Magento are built with the consumer at the forefront, these platforms require daily attention, modifications, and tailoring to make the online shopping experience easy and enjoyable for every consumer.
With features such as social media login options, tailored emails, promotion redirection and implementation of security and data collection regulations, you need support externally as much as internally to find the right team.
That’s how Addison Group can help — we know how intricate technology is for digital marketing. With a network of over 2.5 million professionals and over 20 years as trusted career solution providers, we have the strength through our vetted relationships to help you build both the team to drive innovation for your organization and the eCommerce platform to make your revenue soar.
